The Power of Social Infuencers
Jun 04, 2017
The concept of social influencer marketing has been thrusted into the limelight and onto the radar of Marketing VP’s for big and small brands alike. Organizations are scrambling to allocate dollars to their budget for this rising category. So what’s the big hype about social influencers? Do they really have that much of a pull? Why are brands willing to pay top dollars to collaborate with influencers?
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