Oh Snap! It's Content Marketing

There’s this lull whisper out there in the digital universe around content marketing. I mean, everywhere you turn there’s someone talking about it’s importance in weaving it into your marketing strategy. Yes it is a must these days, especially since information is a sought after commodity worldwide. In almost anything we do from purchasing to dieting there is a good amount of time spent on researching. 

We want to know what others say about a business or product. We have this insatiable need to hear about the experience of total strangers. Somehow it’s actually applauded if we contribute to the greater good of  social sharing, where it has become a norm. 

So how do you create great content? Anyone can type a few words onto a blog and post it to the worldwide web. Great content is nominated as great because it provides not just information but also something that we can learn about. When creating content keep in mind your audience who’s...

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