Strategic Partnerships What's The Deal With Them?

In today’s world we can’t achieve big goals alone. Whether it is personal or business, there is always a team of cheerleaders, experts, mentors and coaches right there beside us. That concept applies to your brand as well. It’s important to think about partnerships especially strategic ones that can boost your business and brand.

The great thing about strategic partnerships is that you get to reach out to a new audience who you probably wouldn’t have before. It can give birth to new opportunities and ideas. Partnerships are also a fun way to test your creativity mojo.

As an example, many brands align with Amazon. It has become a major platform where brands get to reach many users around the world in an instant. All it takes is a click of a button and customers can purchase multiple products, practically anything for different sellers.

Another example from our own client, we once worked with a yoga brand that wanted to gain awareness. So it made sense that we...

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Why Your Brand Will Fail to Launch

Brands big and small all dream about engaging throngs of customers who will absolutely love their products or services. These customers will be clamoring at the doors, waiting in line just to work with your brand and they’re willing to pay any amount of money just to be in your breathing space. It’s a great dream but unfortunately not the reality!

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Do Branding Like The Luxury Brands

Do you ever wonder why luxury brands have die-hard fans willing to pay exorbitant prices for their products? Many say it’s because of the outstanding customer service while others might argue it’s about the quality of their products. What if I told you that it’s about all that and more! Luxury brands exude this sense of belonging to an exclusive club tailored just for you- the customer. This kind of strategy isn’t by accident. These brands are very deliberate and precise in the methodology they present to you.

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How Will Your Brand Tell A Story?

Brand Storytelling is an art form that every brand should master. In today’s world it not enough to just have a product that’s competitively priced. Your brand needs more. This is where you’ll need to implement your brand storytelling mojo. Everyone loves a story!

Matter of fact if you take a look at luxury brands one of the major component to their branding strategies is telling the story about their beginnings. The history of how the brand was born and how it became the behemoth that it is today. You don’t have to be a luxury brand to utilize this strategy. So naturally the next question is how do you master brand storytelling?

Here’s a 3 prong model that’s simple to use

Problem: What problem did your brand see in the market?

Solution: How did your business solve the problem?

Success: Be proud of your brand’s journey and success.  

Bonus Tips:

Keep It Simple

Consumers don’t have the time to read through paragraphs and paragraphs...

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Oh Snap! It's Content Marketing

There’s this lull whisper out there in the digital universe around content marketing. I mean, everywhere you turn there’s someone talking about it’s importance in weaving it into your marketing strategy. Yes it is a must these days, especially since information is a sought after commodity worldwide. In almost anything we do from purchasing to dieting there is a good amount of time spent on researching. 

We want to know what others say about a business or product. We have this insatiable need to hear about the experience of total strangers. Somehow it’s actually applauded if we contribute to the greater good of  social sharing, where it has become a norm. 

So how do you create great content? Anyone can type a few words onto a blog and post it to the worldwide web. Great content is nominated as great because it provides not just information but also something that we can learn about. When creating content keep in mind your audience who’s...

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The Power of Social Infuencers

The concept of social influencer marketing has been thrusted into the limelight and onto the radar of Marketing VP’s for big and small brands alike. Organizations are scrambling to allocate dollars to their budget for this rising category. So what’s the big hype about social influencers? Do they really have that much of a pull? Why are brands willing to pay top dollars to collaborate with influencers?

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3 Questions Every Brand Needs To Answer

The concept of brand personality is something that is very relevant in today’s world. The consumer wants to feel like they’re connecting to brands in a human way. Even though you may be tweeting or posting, customers still want to feel like there’s a real person behind all that.


Before you can even start building a brand personality you not only need to identify your core values as a brand but also address these three very basic questions. The answers to these questions will give you a clear direction. Every brand needs to have a strong starting point in order to thrive. The starting point will be your guiding post when your brand is looking to rebrand itself as well.


Proposition

The customer has to know what they are getting from you. In order to answer this you may need to put yourself in your customer’s shoes. Your proposition has to be crystal clear. A great example is Disney. Their proposition to their customers is family fun so every aspect of their...

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Create A Brand Personality Like a Rockstar

Have you ever wondered how rockstars seem to always have this flair for creating a personality that is magnetic? It seems like it just comes off so naturally doesn’t it? Well it’s because they are authentic to who they are. As brands we get to create the same personality but it takes deciding. You are the creator of your brand voice!

Brand personality is the emotion that it will evoke among it’s customers and in turn it becomes associated with that brand. The persona you create should reflect your audience. Don’t confuse your brand personality with brand identity. There’s a distinctive difference here. Brand identity is the colors, logos, visuals, topography or any form of communication you will use in conjunction to reinforce your personality.

Pick An Emotion

Before you jump into this blindly, make sure you do a bit of soul searching. Understand who your brand really is. Most brands will fall into 1 of 5 personalities (or the opposite of): sincerity,...

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Why Breaking Up With Clients Can Boost Your Brand

It’s hard breaking up with clients. Every business knows that serving clients is the lifeline of the brand. Many of us will take on clients knowing that they probably aren’t going to be the best clients for us. Yet we knowingly spend our time with them in order to hit our numbers.

But these might be clients who are extremely indecisive and 8 months later have still yet to decide on what color to use for their logo. Or what about those clients that only know how to speak down to you even when you’re trying to help their brand. What about clients that refuse to accept that they need to make changes to their brand?

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Declutter Your Brand

It’s that time of year where we’re all doing the mad dash for that exquisite beach bod. Any quick diet to shed the pounds and forgo the intense workouts is always a viable go to remedy. Brands are no different, as summer fast approaches it’s time to declutter and check in.

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