How Will Your Brand Tell A Story?

Brand Storytelling is an art form that every brand should master. In today’s world it not enough to just have a product that’s competitively priced. Your brand needs more. This is where you’ll need to implement your brand storytelling mojo. Everyone loves a story!

Matter of fact if you take a look at luxury brands one of the major component to their branding strategies is telling the story about their beginnings. The history of how the brand was born and how it became the behemoth that it is today. You don’t have to be a luxury brand to utilize this strategy. So naturally the next question is how do you master brand storytelling?

Here’s a 3 prong model that’s simple to use

Problem: What problem did your brand see in the market?

Solution: How did your business solve the problem?

Success: Be proud of your brand’s journey and success.  

Bonus Tips:

Keep It Simple

Consumers don’t have the time to read through paragraphs and paragraphs...

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3 Questions Every Brand Needs To Answer

The concept of brand personality is something that is very relevant in today’s world. The consumer wants to feel like they’re connecting to brands in a human way. Even though you may be tweeting or posting, customers still want to feel like there’s a real person behind all that.


Before you can even start building a brand personality you not only need to identify your core values as a brand but also address these three very basic questions. The answers to these questions will give you a clear direction. Every brand needs to have a strong starting point in order to thrive. The starting point will be your guiding post when your brand is looking to rebrand itself as well.


Proposition

The customer has to know what they are getting from you. In order to answer this you may need to put yourself in your customer’s shoes. Your proposition has to be crystal clear. A great example is Disney. Their proposition to their customers is family fun so every aspect of their...

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